r3think Rethinking Sustainability, Marketing, Lifestyle, and Other Stuff

I was in Tim Horton’s.
Something interesting happened. When I was about to order my coffee, two little girls walked in and asked everyone if they could sing us Christmas Carols.
After their 10 seconds huddle, off they go. I didn’t know what they were singing (It’s just me. I have problem catching lyrics), but it [...]

Consider the following questions:
Do you think the government should do something about climate change?Yes
Do you think industries should adopt sustainable business practices?Yes
Do you think we should drive less and drive more fuel efficient vehicles?Yes
Do you think we should keep gas price low?Yes
People consume less when price is high, and consume more when price is low. [...]

I don’t drive, so I’m probably not in the position to judge this. But even if I do, I don’t think I would be thrilled to get a gift card from Esso for Xmas.
Wonders if the marketing people from Esso actually think it’s a good gift idea.

I hate getting junk mails, especially those fake personal junk mails.
They usually use handwriting typography, but it’s pretty easy to tell that they are not actually hand written. I understand that they want to make it more “personal”, but you can’t fake a personal touch. They are completely incompatible. Sometimes I even feel insulted as [...]

Starbucks has just launched a campaign. Here is a paragraph taken directly from the (RED) campaign website.
The much anticipated Starbucks Holiday beverages will turn (RED)™ from November 27 through January 2. Customers’ daily visit to Starbucks can directly help saves lives in Africa. For every purchase of a (STARBUCKS)RED EXCLUSIVE beverage – Peppermint Mocha Twist, [...]