Gift Card for Xmas?

Posted: December 4th, 2008 | Author: scott | Filed under: Marketing | Tags: | 7 Comments »

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I don’t drive, so I’m probably not in the position to judge this. But even if I do, I don’t think I would be thrilled to get a gift card from Esso for Xmas.

Wonders if the marketing people from Esso actually think it’s a good gift idea.

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7 Comments on “Gift Card for Xmas?”

  1. 1 oceanwings said at 12:36 am on December 5th, 2008:

    I think it would be a good idea for people who do drive…. I think it’s a better idea than buying a gift that you don’t know whether your friend will like, need or use….?

  2. 2 oceanwings said at 1:49 am on December 5th, 2008:

    well I guess it’s bad because it doesn’t give people incentives to ride a bike or take public transport instead of drive huh?

  3. 3 SWP said at 6:10 am on December 5th, 2008:

    girl’s facial expression: “Oh my God! an ESSO GIFT CARD!! I can’t believe this. I’m surprised at how cheap you really are.”
     
    Surprise anyone. Anytime.

  4. 4 thelephant said at 7:03 am on December 5th, 2008:

    well gas is a very practical gift, too practice perhaps.

  5. 5 karenkuo said at 8:16 am on December 5th, 2008:

    25 bucks don’t fill up the tank not even half.the best gift card should be able to use multiple times, small necessity purchases  then every time u use u think of the gift giver.i got 25 dollars for starbucks gift card. though i hardly ever goes in starbucks by choice. i brought my 1 week’s worth of breakfast there w/ the gift card. 

  6. 6 scott said at 12:52 am on December 6th, 2008:

    @SWP
    Exactly what I thought.

    Too practical indeed, and the kind of gift card you get shows how your friends think of you. If you get a Chapters gift card, then you are a book person. If you get a Futureshop gift card, then you are a gadget person. If you get an Esso gift card, then you are a.. uhmm.. driver.

  7. 7 jo said at 11:45 am on December 18th, 2008:

    uni: this blog is indeed very much about marketing hahahha.

    i think it depends on what the receiver of the gift does for a living. if he or she is a driver or loves travelling/driving a lot, i don’t see how getting an esso gift card would be a bad idea at all. at least it is something that is useful to the person…though i have to agree that it doesn’t look too appealing as a xmas present…

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