r3think Rethinking Sustainability, Marketing, Lifestyle, and Other Stuff

I hate getting junk mails, especially those fake personal junk mails.

They usually use handwriting typography, but it’s pretty easy to tell that they are not actually hand written. I understand that they want to make it more “personal”, but you can’t fake a personal touch. They are completely incompatible. Sometimes I even feel insulted as they try to fool me this way. (Also applies to Twitter’s automatic direct messages, and others alike.)

On the other hand, if you run a local business, it makes sense to invest in genuine personal invitations (note that if you make it personal, it becomes an invitation, not unsolicited junk mail). If I ever get a handwritten invitation, I would be 100 times more responsive to the message.

Maybe a handwritten mail is too much to ask (or it might look, but at least sign it for real? It doesn’t take that much time. If you are too busy, you can scribble. In fact, you can just let someone else do it. Who knows what your signature looks like?

The point is to show that your message comes from a human being instead of a Xerox machine. It’s so easy to standout this way, but I have yet to receive anything like it.