r3think Rethinking Sustainability, Marketing, Lifestyle, and Other Stuff

The only places I see people using phone directories are in movies. They are usually used in interrogation scenes.
I absolutely hate getting them every year. They waste trees, energy, water, human resources, and my time. Even if you are morally ambivalent toward phone books, I’m sure you can agree that in the internet age, they [...]

[Photo via darkest-star]
I talked about my annoyance toward fake personal junk mails, but I actually hate junk mails in general.
Junk mails are very resource intensive. In the US alone, every year 100 million trees are harvested to make them, and 44% of the time they go straight into trash (source: ForestEthics). This is equivalent to [...]

I don’t drive, so I’m probably not in the position to judge this. But even if I do, I don’t think I would be thrilled to get a gift card from Esso for Xmas.
Wonders if the marketing people from Esso actually think it’s a good gift idea.

I hate getting junk mails, especially those fake personal junk mails.
They usually use handwriting typography, but it’s pretty easy to tell that they are not actually hand written. I understand that they want to make it more “personal”, but you can’t fake a personal touch. They are completely incompatible. Sometimes I even feel insulted as [...]

Starbucks has just launched a campaign. Here is a paragraph taken directly from the (RED) campaign website.
The much anticipated Starbucks Holiday beverages will turn (RED)™ from November 27 through January 2. Customers’ daily visit to Starbucks can directly help saves lives in Africa. For every purchase of a (STARBUCKS)RED EXCLUSIVE beverage – Peppermint Mocha Twist, [...]

After years and years of English classes, essays, papers, and exams, I still couldn’t imagine myself as a writer. That is, before I started realizing what writing means in the real world. The kind of writing we’ve been taught in school is academic writing. The thing is, I am not very good at it, and [...]

[Photo via david ॐ]
Spam hardly get to my inbox anymore, but in the early days they were VERY annoying. I still remember having to sort through dozens of emails everyday only to find 2 chain letters (remember those?? I wonder if I could make a chain blog post.. spread this link or you will not [...]