r3think Rethinking Sustainability, Marketing, Lifestyle, and Other Stuff

Starbucks has just launched a campaign. Here is a paragraph taken directly from the (RED) campaign website.
The much anticipated Starbucks Holiday beverages will turn (RED)™ from November 27 through January 2. Customers’ daily visit to Starbucks can directly help saves lives in Africa. For every purchase of a (STARBUCKS)RED EXCLUSIVE beverage – Peppermint Mocha Twist, [...]